Cheese Innovation Changes The World, Laurie Smale Magic Minute

Magic Minute Cheese Innovation Changes The World

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Magic Minute Cheese Innovation Changes The World

By Laurie Smale

MAGIC MINUTE // Here’s a cheese that revolutionised the global dairy industry!

In 1916 James L. Kraft, invented the iconic blue box of pasteurised, bacteria-free cheddar cheese that didn’t spoil in hot weather.

Wrapped in foil, it stored safely, and for the best part of the 1900s was the go-to cheese for most of the world!

In the 50s, 60s, and 70s we kids were always making our delicious Kraft cheddar grilled cheese and tomato toasties, and never got sick of them!

While others around the world were doing their own cultural thing with this handy cheese too.

While sharing this story with my Italian friend Dominic, he said: “We did the same with it as kids in Italy.”

“You Italians, eating that blue-box cheddar cheese!” I exclaimed.

He went on to tell me that in WWII, his village was reduced to abject ruin with little to eat.

Then the Americans came with their truck-loads of food – and a seemingly endless supply of this boxed cheese.

Dominic fondly recalls those little blue boxes of tasty wonder!

This humble, shelf-stable cheese, really did make a difference to the world.

I’m Laurie Smale… Till my next Magic Minute.🪄

lauriesmale #lauriesmalemagicminute #findingmefindingyou #kraftcheddarcheese #kraftbluebox

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